Alternative Futures
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Turning insight into action - we don’t sit on the fence

Depth Interviews are an alternative to focus groups and are a more appropriate research technique
to use in some situations.

We often use Depth Interviews to gain insights in business-to-business markets:
when interviewing financial advisers, MDs, Finance Directors or HR managers for instance.

Depth Interviews may also be more appropriate than Focus Groups if your target
audience is geographically dispersed or the subject matter of the research is
particularly sensitive.

We can advise you on the best approach in your particular situation.
Please Contact Us to discuss your needs in detail.

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