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- Travelex is the world’s leading foreign exchange company. It is probably best known to international travellers because of its network of foreign exchange bureaux at major international airports worldwide. Travelex has also been a pioneer in terms of online sales of foreign exchange.
- In 2010, Travelex asked Alternative Futures Research to carry out research in 9 developed and emerging global travel markets worldwide. The research involved online interviews with over 3,000 international travellers, covering markets as diverse as USA, China, Brazil and India. This research examined international traveller behaviours and attitudes.
- This research will help Travelex track the performance of its existing markets and further develop its international expansion strategy.
“We have been delighted with this research programme by Alternative Futures. It has helped shine a light on new international opportunities for Travelex. The quality of service and marketing insight from Alternative Futures never disappoints.”
Julian Neal | Marketing Director, Travelex
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