The challenge:

Middlesex University had introduced a radical new brand identity in keeping with its new market positioning. Alternative Futures was asked to conduct research amongst various stakeholder groups to evaluate their views on the new brand identity which had been introduced.

The research:

The research programme involved interviews with university staff, UK and international students, schools and FE Colleges, employers and international agents. Research was also carried out globally with Middlesex alumni.

The outcome:

“We were delighted with the research programme which proved extremely useful
in informing our brand strategy going forwards. Alternative Futures’ work for us
was first class but what really set them apart for me was their customer care -
they took time out to really understand our needs and ensure they were met”
Marie Owens | Director of Communications, Middlesex University

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